Las Vegas wedding industry's new ad campaign is "Forever Happens Here"

Photo: 702 News Now

You've heard of “What Happens Here, Stays Here." R&R Partners, the marketing firm that created the iconic slogan, is working with The Las Vegas Convention and Visitors Authority to help the wedding industry recover economically from the COVID-19 pandemic.

"Forever Happens Here" is the campaign spin-off from the Las Vegas slogan and will be used to advertise the city as a wedding destination.

In an interview with KSNV News 3, Clark County Clerk, Lynn Marie Goya, said the new ad campaign will provide a boost to a valuable segment of the Las Vegas hospitality industry.

“It’s a $2.5 billion industry for Clark County each year and employs about 18,000 people dedicated to weddings,” Goya said. “Everyone that does come in, 80% of our guests are out of state and out of [the] country. And so everyone that does come in stays in the hotels, they eat at the restaurants, they shop in the shops, they go to the shows, they do the night clubs.”

According to Goya, wedding chapels are already booked up for a popular wedding date, February 2nd, 2-2-22.

The owner of the Little Vegas Chapel, Michael Kelly, told KSNV News 3, “Last year was pretty bad. We had to close for a few months because the Marriage License Bureau was closed. But since we've reopened, we've started to see that business come back, and we're having a pretty good year so far as well.”

The 5-millionth marriage license in Clark County will be issued in the coming months.

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