Would you go to a movie theater if it was a full bed instead of a seat? There's a theater in Switzerland that just opened that charges $49 per person to enjoy a movie in their beds, while having free snacks and drinks. They say they clean the beds after every movie because the hygiene aspect is very important to them. If you want to bring younger kids they have an area that's cheaper per ticket where they can play with bean bags, a slide and a ball pit.
In my opinion if I want to relax like this I'll just go to a theater with a recliner or just stay home and Netflix. Would you pay it for the comfort factor?